Digital Marketing In 2018
Marketing is becoming more analytical and more focused on digital marketing This year saw the release of new technologies like Google Home and the iPhone X. Digital advertising expanded gains made last year over television advertising, and markets rewarded brands that bet big on innovation and customer service. As 2018 approaches, there are several emerging marketing trends poised to make a significant impact.
INSTAGRAM BECOMES A MORE VALUABLE CHANNEL THAN FACEBOOK. Instagram is growing at an incredible clip. In 2017, Instagram announced that approximately 800 million people use the platform each month. Their latest tool, Instagram Stories, became more popular than Snapchat just one year after going live. Since brands tend to see better engagement on Instagram than other social media platforms, and because of great advertising controls, Instagram is poised to become the go-to channel for brands interested in social media marketing. PRIVACY PROTECTION BECOMES A MAJOR SELLING POINT. There have been a number of high-profile data breaches in 2017. From the DNC email hack to the Equifax breach, cyber security has had a considerable impact on many aspects of our world. Moving forward, consumers will begin to favor products that protect their privacy. If consumers don't prioritize privacy, some government associations will, and many are already doing so. For example, a new law passed by the European Union called GDPR will have a major impact on what businesses must do to protect user data. Because of a confluence of factors, marketers will begin using privacy protection and data security as a value proposition across industries.